What a Great Idea!

Thoughts on using problem solving and applied creativity techniques to promote social change. I'll be offering some of my own project ideas as well.

Name:
Location: Alexandria, Virginia, United States

I'm a sociologist who has done research, taught sociology, worked as a VISTA, and done lots of writing. My goal is to write nonfiction that will encourage people to look at the world in a different, but positive, way.

Sunday, December 11, 2005

Finding Business and Nonprofit Applications of Sociology

I'm sure there are many things sociologists have done that could form the foundation of business ventures, nonprofit programs, new products, or new services. I've already come up with a few.

The Institute for Applied Sociology would develop nonprofit and business applications of sociology. This would be a for-profit venture. It could provide training, sell information products, and perhaps do some custom research. The Institute's work could and should be extended to other social science disciplines. Psychology, organization theory, and techological futures research seem like good choices.

What sorts of possibilities are there for new products and services? I've come up with several ideas:

1. EScanner software for trend analysis and environmental scanning.
2. Workshops on "selling" new ideas, based on Everett Roger's book Diffusion of Innovations.
3. Neurolinguistic programming for social marketing and advocacy.
4. Fighting social pathology - teaching materials and books devoted to combating the impact of bad ideas on societies.
5. Using the psychology of selling to promote social change.
6. Biographies of sociologists whose ideas are highly relevant to modern life. We'd probably have to do them all in one or two volumes unless we included social philosophers like Herbert Spencer and Karl Marx.

Anyway, I think there are many more product and service ideas to be found in the social science literature. Some will have enough potential to be worth developing! I need help doing the development and marketing.

Interested? Contact me at chetdavis35@peoplepc.com )mention Applications of Sociology in the subject line) or call me 703-823-2145 and leave a message.

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