What a Great Idea!

Thoughts on using problem solving and applied creativity techniques to promote social change. I'll be offering some of my own project ideas as well.

Name:
Location: Alexandria, Virginia, United States

I'm a sociologist who has done research, taught sociology, worked as a VISTA, and done lots of writing. My goal is to write nonfiction that will encourage people to look at the world in a different, but positive, way.

Sunday, November 27, 2005

Promoting Social Change

There could be an organization that offers a range of services that can support social change efforts. We could call it the Public Sector Innovation Institute. It would provide training and consulting on a creative thinking, problem solving, decision analysis, planning for social marketing, social innovation, social ventures, sustainable development, and economic development.

The main offerings would be training and consulting. The Institute could also offer facilitated sessions that combine brainstorming and planning. We would help people develop new ideas and make plans to implement the ideas. The workshops would be one way of providing this service.

Consulting and training are only two possible revenue streams. Partnerships with companies that sell software for idea management, knowledge management, and problem solving are another possible revenue stream. Lastly, charging for papers on certain topics of high value to customers could also generate some income.

What specific sorts of training and consulting could be offered? How about training on well- known tools like Lateral Thinking, design thinking, and DATT? The procedures taught in How to Think Like Einstein could be used in workshops.

The Institute would have a Web site of course! In addition to the usual information it would offer several added features:

1. Reviews of books on creative thinking, problem solving, innovation management, and the psychology of selling. The reviews would be written to help readers apply the techniques outside of the business world.

2. Software reviews written with the nonprofit and government user in mind.

3. White papers on how to use certain techniques to support particular objectives, like fundraising or economic development.

What can I do for this venture? Well, I have 6 years' experience studying some of the applicable techniques, plus a PhD in sociology. I'm familiar with some of the software that's available. One of my interests over the past 7 years has been studying social and technological innovations that support sustainable development. So, I would make a good resource in starting and operating the Public Sector Innovation Institute. I also have some ideas on marketing and advertising.

This Institute could be a new business or part of an existing company. The Institute could also be a nonprofit, or a program run by an existing nonprofit. The United Nations, plus economic development organizations in many low- and middle-income countries could become clients in any case.

1 Comments:

Blogger Blog Intro said...

Intorduced! on BlogIntro.com

10:12 AM  

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