Books the World Might Need

I’m doing a bit of market research on some books I’d like to write. Not much point if there’s no market right? Well, I’m hoping my blog readers will be willing to offer some comments on these ideas:

1. The Little Book of Bad Ideas - Catalogs the social and personal costs of ideas including astrology, God, free will, responsibility, self-improvement, homeopathy, and lotteries. There will also be a chapter on the concept of “social pollution” and a chapter on the cognitive biases and cultural factors that support the birth and survival of bad ideas.

2. Social Pollution - While #1 is mostly a sociological trivia book, Social Pollution is a study of the subject, the causes, the consequences, prevention, and remediation. Think The God Delusion for culture and you get the idea.

3. The Worldchanger’s Toolbox - Problem analysis, planning, idea generation, decision making, social marketing, persuasive writing techniques are explained in detail with instructions for applying them to advocacy, fundraising, political campaigns, program and policy design. Also includes a primer on copywriting, on the psychology of selling, and on the diffusion of social and technological innovations.